Blog

May 13, 2019

Our Latest Customer Survey Results are In - They Love Our Mobile Redirects Blocking

At Ad Lightning, we are laser-focused on delivering great results to our customers and ensuring the highest levels of satisfaction. Gaining regular feedback from our clients is crucial —after all, the ad quality battle against mobile redirects and malware is a fast-moving, ever-shifting landscape. Luckily, our customers are a vocal crowd and our most recent customer survey didn’t disappoint. In fact, we’re blushing

We couldn’t help but share some of our favorite comments:

Mobile Redirects Squashed

“Mobile redirects have been our biggest challenge — they were a serious disruption to our site. Our previous Ad Quality partner was not effective in pro-actively identifying and blocking them.  ADL has excelled in bringing this under control.” 

“By working with Ad Lightning, the quality of our user experience has undoubtedly improved. We cannot afford to frustrate visitors, and nothing does that like mobile redirects.” 

“We’ve not had a single complaint about mobile redirects since we’ve partnered with Ad Lightning.”

“In the past 12 months, redirects have been reduced, virtually eliminated.” 

User Interface Props

“The user interface is an order of magnitude beyond the other competitors in the field.” 

“Ad Lightning has an easy to use dashboard and UI. The information provided about each ad served is detailed yet easy to comprehend and typically comes with a screenshot.”

Customer Service Recognition

“The Ad Lightning team provides exceptional customer service. They’re willing to work with us based on what we need. It is truly a partnership that we value.” 

“The team listens to our customer feedback and constantly makes improvements to the product. Which indicates to us that they love what they’re doing and committed to their partners.” 

“What really stands out about Ad Lightning is how knowledgeable and passionate the people on the team are.”

See our previous blog, as well, written by Partner Success Manager Meghan Mark about ADL’s dedication to customer service.

Technical Prowess

“The solution doesn’t cause undue load time that can hurt website revenues and implementation was very easy and fast.” 

“We’ve found that their technical team is nimble in responding to our needs and those of our mutual customers, including several top-tier publishers.”  

“Ad Lightning has streamlined our AQ workflow. With automatic email alerts, we are spending less time chasing bad actors. We are now focused on ensuring our site remains as clean as possible.”

This is amazing feedback!

We’re all aware that poor ad quality, malvertising and mobile redirects pose an existential threat to the digital ecosystem — the industry is in crisis and we’re mindful that our clients have placed a great deal of trust in us. Ad Lightning is determined to help preserve the user experience, eliminate increasingly aggressive bad actors, and ensure that our impact on customers is tangible. 

We couldn’t be more proud of our clients’ feedback and are honored to work alongside them. Keep the comments coming; you don’t need a formal survey to reach us. Connect with your account manager today —or reach out to see how we might work together.
 

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Feb 18, 2019

Ad Lightning is now TAG “Certified Against Malware”

We are excited to announce that Ad Lightning is officially part of the Trustworthy Accountability Group (TAG) Certified Against Malware Program. As the company states, their goal is to eliminate the distribution of malware throughout the digital advertising supply chain by establishing a method to coordinate the industry in its defense against malware peddlers.

To obtain a TAG “Certified Against Malware” seal, companies must comply with a rigorous set of guidelines related to their specific roles in the digital advertising supply chain, including the adoption of TAG’s Best Practices for Scanning Creative for Malware.

Our VP of Product, Paul Major, sat down to answer some questions about why we think being TAG certified is so important to us and our clients.

Why is TAG certification important for Ad Lightning?

TAG is recognized as the organization that is leading the charge to bring transparency and accountability to the digital ad industry. Gaining the TAG seal for Certified Against Malware requires a comprehensive review of the applicant’s approach for addressing malware in its various forms. By achieving our TAG certification as a “vendor” providing anti-malware services, we are now certified to be able to help our customers also achieve their own TAG compliance.

What does this mean for our new and existing partners?

The great news for our partners is now that our blocking solution has been certified, all of our clients that have it deployed will be in TAG compliance wherever it is applied. We have heard from many customers over the past year that were looking into getting their own TAG certification against malware, so we are really excited that we can now enable our customers that want to be in compliance.

What is the biggest problem you see TAG tackling this year?

A big focus for TAG is bringing more transparency into digital advertising with the goal of better facilitating malware event resolution and handling. This is an area where we feel like we are in a great position to help since we can identify who is in the chain when we block a specific ad. We have our own initiatives around surfacing this data for our publisher partners and streamlining delivery back to their network partners, so we are excited to be able to help further efforts around providing better transparency.

We believe in transparency and creating a digital advertising supply chain that helps publishers succeed without compromising user experience. This TAG certification brings us one more step closer to that goal.

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Jan 28, 2019

2018 Ad Lightning Highlights — It’s Been An Extraordinary Year!

by Scott Moore, Co-founder and CEO

As we wrap up the first month of the new year, I'd like to take a moment to reflect back on 2018. We closed out the year on a high note — graduating from a start-up to a rapidly growing company leading the space — so I wanted to take the time to thank everyone at Ad Lightning for their hard work and commitment and of course our valuable partners for their support.

We have learned a lot about the space since we first launched Ad Lightning in 2016. One of our initial goals was to help combat slow page loads. A report we released in 2017 revealed more than 40% of online ads are larger than industry standards, which slows down websites and annoys users with crawling load times. We worked hard to provide best in case solutions to combat this issue and continue to help our partners alleviate this problem today.

However, while slow page loads remains an evergreen problem for the industry, there is a greater sense of urgency on other fronts. Ad fraud is a $19 billion problem, and malware/redirects delivered through digital ads is a major part of that issue.  Over the past two years bad actors have only become more sophisticated and aggressive. Identifying, anticipating and blocking these malicious ads is a role we take pride in at Ad Lightning.

Looking back at 2018, I’m most proud our blocking solution that we released in March. We continue to protect over a billion impressions per day and have earned the trust of some of the world's largest publishers.  With our blocking capabilities, in addition to our GDPR and data leakage tools, Ad Lightning now offers the industry’s most comprehensive set of solutions to help publishers and ad exchanges manage programmatic advertising by preventing potentially malicious, offensive or non-compliant ad units from loading on a publisher’s site.  GeekWire took notice in this article from June.  

Looking into next year, Ad Lightning will be doubling down on our Blocking 2.0 solution that brings stronger malware and redirect protection, decreased latency and extended coverage for more ad servers and native units.  We're also exploring new solutions that extend our capabilities in-app and with video.

We ended the year with great press — AdExchanger featured our work with the Amobii fraudsters who were masquerading as the legitimate DSP Amobee and hijacking Claritin ads. They even created fake LinkedIn profiles (that LinkedIn took down after we notified them).  If you missed the article, read it here!

And on a personal note, I’m also humbled to announce that we've tripled our revenue over the course of the year — thanks to the loyalty of our satisfied clients and addition of many more — and we continue to rapidly grow.  A huge thanks to all our partners in the industry who are taking these challenges as seriously as we do.

It’s going to be another demanding year as we fight against bloated ads, ad fraud, malware and redirects — but I promise we will not be deterred. Looking forward to an exciting, challenging and gratifying 2019.

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