The initial calculation is based on an average page load delay of 4 seconds (due to the cumulative effect of ad quality issues) and a conservative 5% drop in page views per second. Industry studies have found the decline in page views may actually be 11% or more for each second of latency. Watch what happens when you adjust the range above.
Page Load Delay
Decrease in Page Views
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Average page load latency due to bad ads
How does your site fare? How does that impact your ROI?
Whether you run a content site or an e-commerce site, pageviews drive your revenue. Increase page views significantly by proactively addressing the ad quality issues that slow down your website.