- Prohibited retargeting
- Unauthorized data collectors
- Failed consent strings
You have invested time and money in making sure your customer data management practices are clean, controlled, and compliant with new regulations.
But what happens when you take that customer data and put it back to work driving your business goals? How can you be sure your partners are following all the new data privacy rules?
We audit for three types of risks:
Custom personas then surf the web and capture the ads served, to alert you to downstream issues
Our patented synthetic audience technology verifies your CMP’s process for accepting opt-out requests and passing consent strings to your partners
CCPA/CPRA gives consumers new rights:
Ad Lightning Privacy Guard uses patented technology to simulate your consumers’ journey on the web, enabling you to verify that your CMP is working correctly and that your partners aren’t sharing your data with other companies downstream.
Our synthetic user personas browse the open web just like your consumers do. You can customize your profiles with a wide range of personal information and actions to match your customer set or retargeting strategy.
After setting the opt out in your CMP, your personas surf the web and capture the ads they see, sending thousands of points of data back to your dashboard to alert you to potential issues.
We identify and flag improperly retargeted ads, unauthorized data collection, and mistakes in transmitting consent signals between systems. Now you have the ability to audit your partners for consumer opt-out compliance, no matter how far downstream your data goes.
Privacy Guard captures and aggregates real ads being served to your personas in real time, delivering to you the key insights you need to keep your consumer data -- and your brand reputation -- safe.
We rate ads, partners, data collectors, and user personas on the Ad Lightning Risk Index, or ARI™, a data privacy scoring framework that helps you understand at a glance whether your partners’ data practices are violating your consumers’ rights and putting you at risk of a regulatory action.
Test emerging audience solutions like Unified ID 2.0 and Google’s Privacy Sandbox, and compare them head to head to gain insights into reach, frequency, and spend pacing. Then, utilize our brand identification technology to collect intel on your competitors’ marketing performance. Are they reaching more of your audience than you are?
Privacy Guard’s patented technology is a codeless solution which means no system integration is required. It’s easy to add us to your current set of tools without adding weight to your site or ads. Just set up your personas and run.