Press

Press Release

Ad Lightning Releases New Features To Help Publishers and Exchanges Manage GDPR

Ad Intelligence Company First to Offer Tools That Provide Greater Optics into Data Collection and Data Leakage; Ability to Approve Data Collectors

Seattle —September 18, 2018 — Ad Lightning, whose ad intelligence platform helps digital publishers and ad exchanges manage programmatic advertising and boost ROI, today announced new features that will give clients greater insight into data collection and potential data leakage— as well as the ability to approve or deny certain data collectors – to help them better manage the EU’s GDPR regulations and maintain overall data integrity in the United States.

“We all know that digital ads can be Trojan horses, concealing numerous calls and responses from multiple data collectors each time they are loaded. This process can easily lead to unapproved collection and data leakage which GDPR was designed to eliminate,” said Scott Moore, CEO, Ad Lightning. “Ad Lightning’s new features give publishers and ad exchanges better optics into data collection and allow them to eliminate unsanctioned third parties.”
 

The sample log below represents the newest data security feature of Ad Lightning’s Insights Dashboard — i.e. information about which ad exchange or network is allowing which data collectors to draw from a publisher’s digital ad inventory. This information can be shared with the ad exchanges to determine which data collectors have contractual permission to be in the mix. Traffic can also be filtered by geography to break out the information by all of the European Union —home of GDPR— as well as by individual country.

Another significant new feature in Ad Lightning’s ad quality solution is the ability to place data collectors on an approved or unapproved list, a preventative measure which should reduce the need to extensively analyze the ad logs and a valuable tool for combatting unauthorized data collection.


 

About Ad Lightning

Ad Lightning is the digital media industry’s most comprehensive ad intelligence platform, focused on bringing transparency and control to a chaotic programmatic world by helping publishers and exchanges manage their ad quality more effectively. Ad Lightning’s live site scanning uses patent-pending technology that builds synthetic audiences and sends them to sites to mimic human behavior, capturing data on the quality of ads, highlighting the source of bad ones and proactively blocking malware and other types of unwanted ad units. Its Insights Dashboard includes valuable data and trend analytics, including a network health score, customized ad thresholds, Individual ad scores, partner trending, fraud analysis, log-level issue resolution and more.  More information about the company is available at adlightning.com or by following @AdLightningTech on Twitter or on LinkedIn.

For media inquiries, contact:

Jenny Mulholland

for Ad Lightning

jennymulholland39@gmail.com

732-245-0021

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Press Release

Ad Lightning Launches new Ad Blocker

Major Platform Update Proactively Blocks “Bad Ads” from Publishers’ Sites.  Together With Patent-pending Live Site Scanning Tech and ROI-Boosting Insights, Upgrade Gives Publishers and Exchanges A Complete Solution for Taking Control of Programmatic Advertising

Seattle, WA, June 4, 2018 — Ad Lightning, whose ad intelligence platform helps digital publishers and ad exchanges manage programmatic advertising and boost ROI, has released an upgrade, which includes new ad blocking tools that give clients a significant new level of control over ad quality, as well as enhanced business-building insights. With these new capabilities, including an Ad Blocking Wrapper and Pre-bid Plug In, Ad Lightning now offers the industry’s most comprehensive set of solutions to help publishers and ad exchanges manage programmatic advertising by preventing potentially malicious, offensive or non-compliant ad units from loading on a publisher’s site.

“We provide an ad intelligence platform that’s bringing transparency and control to a chaotic programmatic world.  Our blue chip publisher clients’ have depended on our proven methodology to detect bad ads, but they were also demanding tools to block them, so we answered the call,” said Ad Lightning CEO Scott Moore. “Ad Lightning is now a one-stop platform which helps our publisher partners identify, block and report bad ads. Ad Lightning’s new tools give publishers additional air cover with stronger protections against a broader range of advertising threats across more browsers. We’ve taken the industry’s most precise ad scanning technology and bolstered it with the industry’s most effective ad blocking solution. The new Ad Lightning Blocking Wrapper stops bad ads from loading. In addition, our new Prebid plug-in delivers even greater ROI-boosting intelligence.”

“We initially came to Ad Lightning for their live scanning and data tools, but our real pain point was blocking malware and redirects. Their new ad blocker is solving that problem for us, said Marie Kiekhaefer, Product Manager, Sporcle.  “The Ad Lightning team is incredibly responsive. They incorporated our feedback to make the new ad blocker work for our set-up. Their team really seeks to understand and address our company needs.  

In Ad Lightning’s recent survey of 100+ Ad Operations professionals, the vast majority of respondents — 73% — cited effective publisher-side ad blocking as their most critical need. An additional Ad Lightning study indicated that nearly a third —28% of all Internet ads — are ‘bad ads,’ meaning they are oversized, malicious, offensive or non-compliant.  The full survey is available here.

How Ad Lightning Works:

Ad Lightning’s patent-pending technology helps publishers and exchanges take control of their programmatic advertising via proactive bad ad protection, live site scanning and ad network insights.  Ad Lightning identifies the source of bad ads, helping publishers course-correct, block and manage partner relationships in real-time. Built-in data analytics provide access to trend analysis and deeper insight into overall traffic quality helping to protect client's reputations & the experience of their users.  In addition, ad exchanges and sell side platforms use Ad Lightning’s scanning technology to help ensure that creative meets guidelines for compliance, content and security before going live.

Upgraded Features:

Ad Lightning’s new Blocking Wrapper integrates with existing tech stacks to watch every impression and block ads that don't meet each publisher’s specific standards.  The Blocking Wrapper detects problematic behaviors, domains and signatures and prevents unwanted creative before it renders on a page. The Blocking Wrapper and a new Prebid Plug-in also analyze creative attributes, giving publishers a real-time view of their ad delivery flow, compliance violations and overall health of their inventory partners.  

Additionally, Ad Lightning’s upgrade includes enhanced data capabilities which offer digital publishers and exchange clients best in class analysis tools to identify trends, detect malicious behavior and provide log-level issue resolution.

The enhanced Ad Lightning platform is available to publishers and ad exchanges for a free 30-day trial by contacting info@adlightning.com.  More information on the upgraded version of Ad Lightning is available at https://www.adlightning.com/product.


 

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About Ad Lightning

Ad Lightning is the digital media industry’s most comprehensive ad intelligence platform focused on bringing transparency and control to a chaotic programmatic world by helping publishers and exchanges manage their ad quality more effectively.  Ad Lightning’s live site scanning uses patent-pending technology that builds synthetic audiences and sends them to sites to mimic human behavior, capturing data on the quality of ads, highlighting the source of bad ones and proactively blocking malware and other types of unwanted ad units.  Its Insights Dashboard includes valuable data and trend analytics, including a network health score, customized ad thresholds, Individual ad scores, partner trending, fraud analysis, log-level issue resolution and more. More information about the company is available at adlightning.com or by following @AdLightningTech on Twitter or on LinkedIn.

For media inquiries, contact:

Jeanne Meyer for Ad Lightning, 917.816.5773, jeannepmeyer@gmail.com, @jeannepmeyer

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Press Release

Ad Lightning Fuels Momentum With Additional $2 Million in Seed Financing, Led by Flying Fish Partners and Pioneer Square Labs

Sinclair Digital Ventures, Seattle Angel Fund, Curious Capital and Alliance of Angels Also Participate in Round

Advertising Intelligence Suite for Publishers and Advertisers Tackles Bad Advertising, Prevents Data Theft, Protects Brand Reputations and Enhances Consumer Experience 

Seattle, April 5, 2018—Ad Lightning, Inc. whose software-as-a-service (SaaS) business intelligence tools help publishers and advertisers combat “bad ads,” data theft, malware and other issues associated with the $39 billion programmatic advertising industry, has completed a $2 million seed financing round, led by two previous backers:  Seattle-based Flying Fish Partners and Pioneer Square Labs.  To date, the company has raised $4.8M in three rounds.  Other participants in the round include Sinclair Digital Ventures, an investment division of Sinclair Broadcast Group, which participated in an earlier seed round, as well as funding from Seattle Angel Fund, Curious Capital and The Alliance of Angels. 

Ad Lightning’s patent-pending intelligence suite gives digital publishers, ad networks and brands effective tools to monitor and manage programmatic advertising creative. Programmatic has become the dominant standard for delivering online and mobile ads, but has increasingly carried with it a raft of issues which threaten publisher revenues, brand reputations and consumer experience. Ad Lightning delivers proactive bad ad protection, live site scanning and ad network insights that help publishers and exchanges take control of and eliminate bad ads which can slow site performance, deliver malware, enable consumer data theft and depress publisher revenue.

“Publishers, brands, agencies and ad networks face an unprecedented sense of urgency to police bad practices and protect consumers from a number of digital advertising issues including latency, privacy violations and malware. Ad quality issues degrade publishers’ user experience and harm their brands,” said Scott Moore, Ad Lightning CEO and co-founder.  “Ad Lightning’s growing customer roster of leading media companies depends on the robust protections and intelligence we deliver today.  This new funding allows us to expand our sales team and invest in our products which offer publishers and exchanges the best possible return on their investment.  We’re grateful to have investors who believe in us as well as in the importance of a healthy and consumer-friendly media industry.”

“We’re impressed with Ad Lightning’s digital media marketplace acumen,” said Frank Chang, Managing Partner, Flying Fish Partners, who will serve as an Ad Lightning Board Observer. “Scott and his team have a proven ability to quickly produce seriously needed solutions that benefit the entire publishing ecosystem and we believe they’ll grow as a trusted partner to publishers, advertisers, agencies and networks.”

“The Ad Lightning team immediately got traction with the industries they serve because they’ve lived it,”  said Mike Galgon, Pioneer Square Labs managing director and Ad Lightning board member.  “Because they’ve been publishers, in ad ops, on the agency side and brand stewards, they knew how to build what clients need, solve their biggest pain points and help them future-proof their business for global challenges to come, whether that’s being GDPR compliant later this year or helping publishers protect their audiences’ data.”

About Ad Lightning

Ad Lightning is the digital media industry’s most comprehensive ad intelligence platform, focused on bringing transparency and control to a chaotic programmatic world by helping publishers and exchanges manage their ad quality more effectively.  Ad Lightning’s live site scanning uses patent-pending technology that builds synthetic audiences and sends them to sites to mimic human behavior, capturing data on the quality of ads, highlighting the source of bad ones and proactively blocking malware and other types of unwanted ad units.  Its Insights Dashboard includes valuable data and trend analytics, including a network health score, customized ad thresholds, Individual ad scores, partner trending, fraud analysis, log-level issue resolution and more.  More information about the company is available at adlightning.com or by following @AdLightningTech on Twitter or on LinkedIn.

For media inquiries, contact:

Jeanne Meyer for Ad Lightning, 917.816.5773, jeannepmeyer@gmail.com, @jeannepmeyer

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Assorted Press

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9.19.2018

MEDIA POST: TABOOLA & AD LIGHTNING HELP WITH POST-GDPR FEATURES

8.9.2018

EMARKETER:  AD FRAUD STILL PLAGUES DIGITAL MEDIA'S SUPPLY CHAIN

8.8.2018

ADMONSTERS:  THREE PILLARS OF AD QUALITY: SELECTING AN AD QUALITY PROVIDER

7.10.2018

ADMONSTERS:  THREE PILLARS OF AD QUALITY: TIME FOR COMPLIANCE

6.21.2018

ADMONSTERS:  THREE PILLARS OF AD QUALITY:  BEYOND REDIRECTS

6.14.2018

EMARKETER:  TRACKING BAD ACTORS IS THE BIGGEST AD QUALITY CHALLENGEE

1.16.2018

DATA LEAKS IN AD SUPPLY CHAIN TO WREAK HAVOC ON GDPR COMPLIANCE

9.18.2017

GEEKWIRE: TECH MOVES:  AD LIGHTNING TAPS MICROSOFT VET AS VP PRODUCT

8.9.2017

MEDIA POST: STARTUPS SELECTED FOR VENTURE STUDIO FROM VERIZON VENTURES, R/GA

8.8.2017

GEEKWIRE: AD LIGHTNING LANDS INVESTMENT FROM VERIZON AND JOINS MOBILE GIANT'S NEW MEDIA TECH ACCELERATOR

8.8.2017

TECHCRUNCH: MEET THE FIRST EIGHT STARTUPS IN THE VERIZON MEDIA TECH VENTURE STUDIO

7.11.2017

GEEKWIRE: AD LIGHTNING RAISES MORE CASH TO FUEL GROWTH OF DIGITAL AD QUALITY MONITORING SERVICE

5.22.2017

DIGIDAY: ‘I NEED A NECK TO THROTTLE’: WHY PUBLISHERS DON'T BUILD THEIR OWN AD TECH

4.20.2017

GEEKWIRE: WHAT GOOGLE’S AD BLOCKING FEATURE COULD MEAN FOR ONLINE ADVERTISERS AND DIGITAL PUBLISHERS

4.13.2017

IAB TECH LAB: AD QUALITY ISSUES THREATEN INDUSTRY ROI, NOT JUST PUBLISHERS'

3.17.2017

HUFFINGTON POST: WHY ADS NEED TO SLIM DOWN

2.23.2017

GEEKWIRE: REPORT: MORE THAN 40% OF ADS ARE TOO BIG AND SLOWING DOWN YOUR SITE

2.23.2017

AD AGE: 40% OF ONLINE ADS ARE FOUND TO BE OVERWEIGHT AND SLOW SITES

2.23.2017

MARKETING WEEK: WHY ONLINE ADS ARE OVERWEIGHT

2.23.2017

MEDIA POST: THE RETURN OF THE ATTACK OF THE BAD ADS

2.22.2017

AD EXCHANGER: BAD AD EPIDEMIC: 28% HAVE AT LEAST ONE QUALITY ISSUE

11.16.2016

MEDIA POST: ATTACK OF THE BAD ADS

11.16.2016

AD AGE: AD INDUSTRY'S SELF-REGULATION IS AN EXCLUSIVE CLUB, SAYS WATCHDOG

11.15.2016

GEEKWIRE: NEW DIGITAL ADVERTISING WATCHDOG SERVICE LED BY FORMER MICROSOFT AND CHEEZBURGER EXEC SCOTT MOORE RAISES $2M

11.15.2016

PUGET SOUND BUSINESS JOURNAL: AUTOPLAY-AD-KILLING STARTUP AD LIGHTNING RAISES $2M AND HIRES EX-CHEEZBURGER CEO

11.15.2016

RECODE: DIGITAL PUBLISHING VETERAN SCOTT MOORE SAYS HIS NEW COMPANY CAN HELP FIGHT BAD ADS

11.15.2016

BROADCASTING & CABLE - SINCLAIR LEADS $2M SEED FINANCING FOR AD LIGHTNING COMPANY THWARTS DISRUPTIVE DIGITAL ADS, LED BY CEO SCOTT MOORE

11.15.2016

ADEXCHANGER – NEWS ROUNDUP – 4TH ITEM