Jan 18, 2019

Ask the Expert: Q & A with Ad Lightning's Head of Partner Success

At Ad Lightning, we pride ourselves on our relationships with our customers. As we grow, we're working hard to make sure that our best-in-class service remains that way.

The other day we sat down with Meghan Mark, our Partner Success Manager, to ask her some questions about what makes our support program so special.

Heading into 2019 what do you think were some of the account teams biggest successes over the past year?  What do you hope to see continue over the next year?

In the latter half of the year we more than doubled our client base, all while offering the same level of customer engagement and support we’ve always been known for. As a rapidly-growing company with many new clients, we always brace ourselves for growing pains along the way — but that hasn’t yet happened. Knock on wood.

Looking forward into 2019, I expect the adoption of our product suite will steadily increase and my hope is that our team continues to provide topnotch service, especially as we add new members to our organization.

Can you share some client feedback that really stood out to you, either positive or negative?  How does ADL respond to client feedback?

When I first started at Ad Lightning in 2017, we had great customers that loved our scanning products - particularly the granularity of the data, visibility into latency and the ease of use of our reporting UI. It was around that time however, that the overtly malicious ads started to become more prevalent across the ecosystem. Our clients wanted a more proactive way to rid their site of malware and mobile redirects, so our product team added a suite of blocking solutions to our offering. Now, when I hear trial clients say things like “this is the most comprehensive solution [in the market],” I’m really proud of our team. 

Recently, we were showing a client new updates and they responded, “that's why Ad Lightning is great! You're always adding to the product and working with us on new features.”

As a B2B SaaS company, I think that’s one of the best compliments you can get. No product is perfect, but if you’re willing to take feedback, and act upon that feedback, you can get pretty darn close.

What do your clients care about the most?

The user experience on their properties is top of mind. Our main purpose at Ad Lightning is to rid the ecosystem of disruptive ads that impact websites and disrupt from the site’s content. If we can help make a site more seamless for users to navigate it, we’ve done our job well.

What keeps your clients up at night?

The easy answer is mobile redirects, which have plagued publishers the past few years. Bad actors are constantly looking for new ways to get around the latest technology, so we are always looking for new ways to beat them at their own game. Long-term, I think many of our clients are in watch-and-wait mode to see how the transparency and consent requirements around GDPR play out in Europe—and the possibility that something similar could eventually come to the US. 

Which clients are the most successful in using Ad Lightning?   

Ad Lightning power-users take the time to learn and understand our product— and  push the boundaries by asking us for clever features that are universally beneficial to our entire client base. Often, these requests are simple features that we didn’t realize would make their day-to-day drastically easier.  The most successful clients are inquisitive about their data, check metrics often, engage with us on monthly check-in calls and use the chat tool to ask questions in real-time.

ADL is known for service in the industry — what sets you apart? What is your philosophy in terms of service?

Every client is extremely important to us. We don’t treat the smaller sites we work with any differently than we treat our global publishers. If you sign a contract buying our product, we are grateful that you’re putting your faith into our team and are relying on our prompt service and industry knowledge. Many of us have publisher and ad ops backgrounds, which makes it easy for us to put on our publisher hats and empathize with our clients.

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Jan 08, 2019

2019 Predictions: Malvertising, Data Leakage and GDPR

In late December, Scott Moore, Founder of CEO, Ad Lightning was invited to publish a “Predictions Piece” in MarTech Advisor about how he sees the state of ad quality in 2019.

One prediction he made was that bad actors will become more – well – unpredictable.  We will see malware threats around every corner, and those annoying redirects will continue to abound. 

Scott is optimistic that the industry will fight even harder in 2019 to overcome these challenges —of course, that is Ad Lightning’s central mission — and predicts that cloud platforms and browsers will be called to task about their role in allowing redirects and malvertising campaigns

He also shares thoughts on data leakage, GDPR regulations and where the user fits into everything (spoiler: they will still get lost in the shuffle).

Read Scott’s full MarTech Advisor piece here and learn more about his thought-provoking predictions about ad quality for the new year!

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Oct 22, 2018

Major Ad Exchanges Raise the Bar for Programmatic Best Practices ....and That’s Great News for the Industry

This week, six major ad exchanges released an open letter titled “Principles for a Better Programmatic Marketplace,” to publishers and advertisers announcing that they have asked the Trustworthy Accountability Group (TAG) to help them codify principles for the programmatic marketplace by the end of 2018 with regard to better “transparency, efficiency and fair-market practices.” The letter was signed by the CEOs of OpenX, PubMatic, Rubicon Project, Sovrn, SpotX and Telaria.

You can read some of the news coverage here and here.

Mike Zaneis, President of TAG said, “These principles raise the bar for how exchanges operate and will ultimately make programmatic a better space for advertisers and publishers….and assure brands, agencies, and publishers that their partners are committed to a fair, efficient, and transparent programmatic supply chain.”

Near to Ad Lightning’s heart —quality assurance was one of the three main principles the group has flagged (in addition to auction rules and fee transparency). The group’s goal to improve ad quality and regain advertiser trust requires that:

  • 100% of ads in an ad exchange will be scanned for malware and other quality concerns
  • 100% of ad requests will be scanned for invalid traffic
  • 100% of domains and apps will be scanned for brand safety, ad count, refresh rates and audience quality.

Ad Lightning applauds this initiative and is delighted that influential players in the industry are banding together to raise the standards for ad quality.  This is a concept that Ad Lightning has built its entire business around. 

Ad Lightning’s patent-pending technology helps publishers and exchanges take control of their programmatic advertising via proactive bad ad protection, live site scanning, and ad network insights. When it comes to helping exchanges meet this first requirement, we offer a variety of options that meet this stringent bar for 100% coverage:

  1. With AdL's tag scanning solution, exchanges & SSPs can submit all creative tags via our API for initial scans as well as ongoing scans to look for suspicious behavior.
  2. Our ad blocking solution for SSPs takes this requirement to the logical next step and can proactively block bad ads in real-time, providing increased protection and automated bad-ID feedback loops.  

Ad Lightning is always here to address your ad quality concerns!  Give us a call today.

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